Don’t let it go to your head, ‘Lost’.

Ok, so your little plane-crash drama might have had an audience of 13.5 million, for more than six years. And maybe 9.8 million of them tuned in for the 121st, and final episode. It might also be true that the after-show on Jimmy Kimmel drew an unprecedented 4.88 million viewers. And maybe you were so sought after, you actually got your target market off their couches to go hunting for your advertisements. But…

There was a ‘but’. But I lost it.