The Low-Sodium Diet
Deemed a complete failure by Pantene, this campaign did succeed in drastically lowering salt-intake among American men ages 25-40. With lower blood pressure on their low-sodium diet, these men lost their temper less throughout the day and lasted longer in bed at night. Their wives wrote into Outdoor Inspiration asking us to express their deep gratitude. So we’re passing the complement along. And you can thank us too, because we promise to have all these salt-shakers completely destroyed. Or at least recycled.